Market snapshot
Quarterly Market Report
In-market website
Consumer
www.cleverwomen.de
www.generation-kanada.de
www.kanada-xl.de
Trade
www.canada-specialist.de
Market at a glance
- In 2005, $412M in receipts from Germany, representing its 3rd year of positive growth.
- Almost 6M long-haul outbound travellers.
- 324,000 overnight trips to Canada, representing its 3rd year of positive growth.
- Slight increase in Canada’s share of the German market–from 5.2 percent to 5.4 percent.
- Ranked No. 8 in overseas market portfolio analysis.
- Travel to Canada focused on spring (26 percent) and summer (53 percent).
- Germany’s economy has been struggling for several years–unemployment is at about 10 percent, but expected to decrease slightly in 2007.
- Public confidence and private consumption have reached the highest levels since German reunification in 1989.
- Germany’s deficit is above European Union targets.
- Per-person trip spending similar to European average.
Trade shows
- ITB in Berlin March 7 to 11, 2007 is an annual travel trade show, also open to the general public.
Please contact Michaela Arnold for info.
