Marketing/ Australia

Market snapshot

Quarterly Market Report

Market at a glance

• Economic climate to improve slightly after an extended strong growth period.
• Declining unemployment rate – 5.1 percent in 2005.
• The Australian dollar has weakened against the Canadian dollar.
• Approximately 4.8M long-haul outbound travellers.
• Travel to Canada at a high in 2005.
• Increased air capacity in 2006.
• Important market for Canada’s ski products.
• Strong partner interest especially in-market.
• Ranked No. 3 in overseas market portfolio analysis.

Visitor Characteristics - Canada

• $288 million in receipts (2005 preliminary estimate).
• 179,000 overnight trips to Canada (2005 preliminary estimate).
• Average spend: $1,607 per person trip - above Asia/Pacific average (2004 actual).
• Average stay: 14.1 nights (2004 actual).
• More than half are pleasure visits.
• Pleasure travel gains in the fall - now 20 percent of visitation.

Trade Shows